Print-On-Demand, But Make It Culture

The humble graphic tee is having a highbrow moment. As Berlin artists embrace print-on-demand for its low-waste, low-gatekeeping model, we’re seeing a shift: from band merch to art object. But this isn't just about slapping a design on a hoodie — it’s about storytelling, collectibility, and pushing boundaries between fashion and fine art. Here's why your next favourite piece might come from a risograph file, not a runway.